Applications
US IPTV company Kasenna appoints Kumar Shah as CEO
MUMBAI: The California-based IPTV firm Kasenna has appointed Kumar Shah as CEO. Shah succeeds Mark Gray, who will continue to serve on the Kasenna Board as its Chairman and also continue to drive strategic partnerships across the globe.
Kasenna provides video-on-demand (VOD) content and MPEG-4 ready IPTV applications for Triple Play services over broadband networks.
“With our rock-solid and battle-tested VOD Server, innovative LivingRoom Middleware Platform, and industry leading ViewNow Content Aggregation and Management business, Kasenna has clearly established a demonstrable technology and product leadership in the IPTV market,” said Kumar. “I am excited about joining Kasenna at this crucial inflection point for Kasenna and for the IPTV market. I am looking forward to leveraging our product and technology leadership into a global leadership position in the IPTV market.”
An industry veteran with more than 20 years of business, marketing, and sales management experience, Shah was recruited by the Kasenna board members from US Venture Partners, where he was an Entrepreneur-In-Residence (EIR).
Prior to that, Shah was involved with a number of venture capital funded start-up companies, most recently as President & CEO of Occam Networks (OTC: OCNW) and prior to that as Chief Marketing Officer of AccessLan Communications, which was acquired by Advanced Fibre Communications, which in turn was acquired recently by Tellabs.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
