Applications
US adults with DVR’s belong to upscale and print-oriented group: Study
MUMBAI: US adults whose households have a digital video recorder (DVR) are more upscale than those that do not and are more likely to be heavy readers of magazines and newspapers and are also heavy users of the Internet.according to the latest data from Mediamark Research Inc.,(MRI).
According to the Fall 2005 MRI data release, 8.6 per cent of US adults reported having a DVR in their household. That percentage rose to 11.2 per cent of adult households in the Spring 2006 release. The survey period for this release was March 2005 to early May 2006.
The spring 2006 data show that 36.8 per cent of adults with DVR’s have a college education and 17.1 per cent have average household income exceeding $150,000. Within the entire adult population, 25.2 per cent graduated college and 8% have an average income exceeding $150,000, states an official release issued by the research firm.
Of adults with DVR’s in the household, 15.7 per cent have home values exceeding $500,000 compared with 9 per cent of the entire adult population.
In terms of media usage, adults in DVR households are 43 per cent more likely to be heavy readers of magazines (defined as the top quintile of users, based on number of magazines read) than the general adult population. They are 40% more likely to be heavy readers of newspapers (defined as the top quintile of readers, based on number of newspapers read) than the general population.
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Adults in DVR households also tend to use the Internet more than households without DVR’s, as they are 81 per cent more likely to be heavy Internet users (the top quintile of users based on number of times used in a month) than the general population, the release adds.
On the other hand, adults in DVR households tend to watch less TV than households without DVR’s; they are 23 per cent less likely to be heavy TV viewers (the top quintile of users based on number of one-half hours viewed per week) than is the general adult population.
Applications
Canva acquires animation and AI startups Cavalry and MangoAI
The deals strengthen Canva’s push into enterprise and AI-led design workflows
AUSTRALIA: Global visual communication platform Canva has stepped up its acquisition drive, buying UK-based 2D animation platform Cavalry and US-based AI startup MangoAI to deepen its AI-powered creative stack.
Cavalry, whose tools are used by brands including Amazon, Meta, Google and Netflix, will strengthen Canva’s motion design capabilities. The deal builds on Canva’s 2024 acquisition of Affinity, which has crossed four million downloads since launch. With Cavalry, Canva now counts seven Europe-based acquisitions, underscoring its global expansion strategy.
MangoAI, an early-stage startup focused on video advertising optimisation, will integrate its reinforcement learning systems into Canva AI. The move aims to enable brands to generate personalised marketing content in real time, cutting production cycles while improving campaign performance. MangoAI co-founder Vinith Misra will join Canva as reinforcement learning lead in its research lab.
Canva co-founder and chief operating officer Cliff Obrecht said the acquisitions reflect the company’s ambition to make professional-grade creative tools more accessible without sidelining human creativity. The goal, he said, is to bring everything from vector to motion design into a single, integrated suite.
The company now reports 265 million active users, including 31 million paid subscribers, and $4 billion in annualised revenue, up 36 per cent year on year. The latest buys further position Canva against rivals such as Adobe and Apple’s Creator Studio as it pushes deeper into enterprise workflows.
Canva head of pro design marketing Liam Fisher, said AI is intended to act as a creative assistant rather than a replacement, reinforcing the primacy of craft and individual design judgement.
