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Two HDTV studios to come up in Delhi and Mumbai
NEW DELHI: Two High Definition television (HDTV) studios are being set up in Delhi and Mumbai, with field production and post-production facilities in four metros.
Also coming up is an HDTV uplink at Delhi apart from HDTV terrestrial transmitters in the four metros.
Information and Broadcasting Minister Ambika Soni said that HDTV broadcasting transmission provides pictures with a resolution 4 to 5 times higher than the existing transmission. It provides clear, noise free picture quality on wide screen TV receivers in aspect ratio of 16:9.
Meanwhile, an amount of Rs. 12.09 billion has been set aside for digitalization of Doordarshan out of an outlay of Rs. 13.69 billion approved for the new schemes in the 11th Plan. The modernization schemes include work on digitalization of existing studios, establishment of digital transmitters, replacement & augmentation of old studios, transmitter & satellite broadcast equipment and setting up of HDTV facilities.
Doordarshan at present has a total of 66 studio centres spread all over the country, of which 23 centres are either already digitalised or being digitalized. Thirty-nine studio centres which are partially digitalized or analog are planned to be fully digitalized in the 11th Plan. The remaining four studios which are analog are proposed to be digitalized in the 12th Plan.
The agenda includes taking up 40 locations where analog High Power Transmitters are operational for setting up of Digital terrestrial transmitters (DTT) in the country during the 11th Plan.
In addition, 14 High Power TV transmitters (HPTs) and 60 Lower Power TV transmitters (LPTs) are being replaced by state of the art analog transmitters, besides modernization and augmentation of equipment at existing studio centres.
Satellite Earth Stations are used in Doordarshan for networking of its programmes/channels throughout the country. It is proposed to upgrade and modernize existing Earth Stations and Digital Satellite News Gathering (DSNG) equipment in the 11th Plan.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
