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Turner launches HBO Defined & HBO Hits on Hathway & GTPL
MUMBAI: Turner International India has announced the launch of HBO Defined and HBO Hits on two of the country‘s leading digital cable platforms, Hathway and GTPL. With this HBO‘s two premium advertising-free movie channels will be available to digital cable subscribers for the first time.
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The channels are available for a free preview in the initial phase of the launch. Turner International, the distributor for HBO Defined and HBO Hits will soon have the channels available on other digital cable platforms as well.
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“With the successful on-going digitisation of the Indian television industry, Turner is committed to continue bringing compelling content inside homes of consumers in India and on any device they own. HBO Defined and HBO Hits signify a new era of television viewing for the Indian consumer. We have received a very enthusiastic response from all platforms and are happy to have, Hathway and GTPL, two of the leading cable platforms partner with us,” said Turner International India MD Siddharth Jain.
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“The launch of HBO Hits and HBO Defined on our digital platforms is a reinforcement of our belief in the power of compelling content which can drive customer value and realisations. Hathway and GTPL have a foot-print of more than seven million addressable customers. We are delighted to partner with Turner in our on-going endeavour of delivering premium services to our discerning customers” said Hathway Cable and Datacom CEO & MD Jagdish Kumar.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
