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Turner inks mobile content deal with Reliance for CNN Intl.; Cartoon Ntk content on anvil
MUMBAI: Turner has announced a strategic partnership with Reliance to make CNN International available for the first time as a live stream 24 hours a day to compatible Reliance mobile phone users across India. Reliance mobile users (online streaming capable phones) can access CNN International‘s trademark live breaking news and landmark programming initiatives as it happens directly on their phones or other handheld devices.
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Hosted on Reliance Mobile World, the multimedia suite of applications of Reliance Mobile, the ‘Mobile TV‘ menu offers an experience in viewing CNN‘s content including the network‘s latest programming. As the streaming is on-line 24×7, Reliance Mobile customers can watch their favorite programs conveniently even while traveling across the country, states an official release. “Our partnership with Reliance Mobile reiterates our commitment to ensure our compelling content is available across multiple platforms. For today‘s consumer who‘s always on-the-move, time is a rare commodity, and with technology swiftly changing the traditional means of news & entertainment consumption, it is imperative to be present on platforms that are easily accessible by our target audience. We are extremely excited that Reliance mobile users can now access and benefit from CNN breaking news, even on the go.” said Turner International India Pvt. Ltd VP distribution and business operations (India and South Asia) Siddharth Jain. |
| Moving ahead in its mission to ensure availability of its content across multiple platforms, Turner has made several innovative efforts in the Wireless and Broadband space in India such as video-on-demand, downloadable mobile content and live streaming. Reliance Communications head- VAS business and marketing Krishna Durbha said, “Reliance Communications has pioneered video based content on mobile phones in India since its inception. With this major initiative, our mobile phones will offer the best of International content as well. This is in line with Reliance‘s pursuit of making mobile TV a reality in India & making the phone become an entertainment station in itself.” |
In addition to online streaming of CNN, Hollywood Express episodes will also be streamed on the mobile, providing Hollywood news and updates. Additionally, Reliance subscribers will soon be able to enjoy ring tones, wallpapers, animations of Cartoon Network‘s toon stars such as Tom & Jerry, Scooby – Doo, The Powerpuff Girls and Dexter. When available, the partnership will also offer users‘ access to Cartoon Network video clips on streaming enabled phones.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
