Applications
Turner also a defaulter: TataSky
NEW DELHI: In a curious development on the TataSky Vs Zee group case on getting the Zee channels on the DTH operator‘s platform, which the Tdsat had already decided and held Zee defaulter for not giving feed to TataSky, the principal player, Turner International yesterday wanted to wash its hands off the court pronouncement. Turner International had filed a review petition last week saying that it may not be included in the case, as it was its partners Zee Telefilms, ASC International and Zee Turner which had been engaged in the dealing with the Tata-Star JV. |
The court had earlier found that Zee was not providing TataSky its channel feeds on a non-discriminatory basis, a pronouncement which legal experts say could even lead to the cancellation of Zee‘s license. However, TataSky legal counsel told the court that Turner was actively involved for all these months of negotiations and court hearings and it could not walk out when the judgement held the group a defaulter. Tdsat had held that all the Zee companies had defaulted, and yesterday TataSky argued that Turner International (India) was also a defaulter in the case. “It hardly matters whether the channels are provided to us by their agent or the owner itself,” said the counsel, adding that as per the Indian Contract Act, a master is liable for the act done by his agent.” |
Telecom Disputes Settlement and Appellate Tribunal bench asked Turner (India) why it had support Zee-Turner non-sharing of signal with TataSky. “You could have taken an independent stand,” it added. The next hearing of the case has been slated for July. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.








