Applications
TTV selects Zentek’s DVB-MHP set top box in Taiwan
MUMBAI: Taiwan Television Enterprise (TTV) has selected Singapore‘s Zentek Technology as its preferred provider for the first Digital Video Broadcasting — Multimedia Home Platform (DVB-MHP) set-top box (STB).
This business deal marks Zentek‘s first foray in Taiwan market for DVB-MHP STB. |
Taiwan terrestrial broadcasters have adopted DVB-MHP as the transmission standard for terrestrial broadcast. Since July 2004 all five terrestrial broadcasters have been broadcasting digital television programmes. To accelerate its push for DVB-MHP, TTV will be the first Taiwan broadcaster to define the DVB-MHP specification of the STB. As a next step in offering value-added services to television viewers, TTV will broadcast interactive digital television applications based on the DVB-MHP standard, and will launch the DVB-MHP STB to the Taiwan market. |
The DVB-MHP STB is based on the NEC chipset EMMA2SL and powered by Zentek MHP Middleware. TV viewers can get the latest information from the TTV interactive applications, such as news, weather, traffic information, property market and stock market. The set top box supports stored applications, which saves bandwidth — broadcasters can use TTV to deliver wider ranges of services to TV viewers. The STB also supports banking card and GPRS as a return channel. This advanced feature enables TV-commerce services, such as TV shopping, banking and transactions. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
