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TrueVisions selects Irdeto to consolidate subscriber database
MUMBAI: TrueVisions, Thailand‘s nationwide pay TV operator, has selected Irdeto to deploy Irdeto Customer Central, a fully-integrated customer care and billing solution designed to help pay TV operators effectively manage multi-play services.
Irdeto Customer Central will enable TrueVisions to consolidate its cable and satellite subscribers into one database, providing the pay TV operator with a system that is more cost-effective and easier to deploy.
“Irdeto has been a trusted business partner for a long time and has been instrumental to growing our pay TV business in Thailand. Irdeto‘s deep knowledge of the pay media industry and solid track-record in providing innovative solutions specifically designed for pay TV services made them a natural choice for our customer care and billing needs,” said TrueVisions director of information systems Ratchanee Ajchariyawongkul.
TrueVisions is part of True Corp, a brand in Thailand backed by Asia‘s largest agro-conglomerate, the Charoen Pokphand Group.
At present, pay TV penetration in Thailand is one of the highest in Southeast Asia at 50 per cent. According to the Satellite Television Association in Thailand, the penetration of cable and satellite television is expected to reach 80 per cent of the country‘s 20 million households as Asia Pacific is undergoing a digital TV boom that will see penetration increase from 29 per cent in 2012 to 73 per cent in 2016.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
