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Trai for debate on DTH tariff regulation
NEW DELHI: In a bid to ease the pain of DTH operators over interconnection agreements with broadcasters, the Telecom Regulatory Authority of India (Trai) has issued a consultation paper on issues relating to tariff regulation. The sector regulator has also asked for views from stakeholders regarding value-added-services (such as movie-on-demand, pay-per-View), platform services (such as active learning, active stories) and carriage of radio channels on the direct-to-home platform. |
The issues falling under the ambit of debate include carriage fee, tariff between broadcasters and DTH operators and their subscribers. Trai has raised questions such as: Is a cap on carriage fee needed? Should the fee be the same across the DTH operators? If the variation model is to be adopted, should it be based on the subscriber base? The regulator wants stakeholders to comment on whether tariff regulation for DTH at wholesale level should be in terms of laying down relationship between the prices of channels/ bouquets for non-addressable platforms and the prices of such channels/ bouquets for DTH platform. |
Further, the regulator has sought views from stakeholders on retail tariff regulation, along the lines imposed for cable services in Cas areas. Stakeholders will have to submit their comments by 30 March, 2009. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
