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Top brass of Yahoo!, WPP start new media venture – Gas Station TV
MUMBAI: Gas Station TV (GSTV), an IP-based digital television network, has announced the appointment of its executive management team. Yahoo!‘s David Leider will serve as CEO and manage client and partner relationships and business operations. WPP‘s Stephen Kuehn will oversee fiscal operations as chief financial officer. Adam Bleibtreu will provide design, execution and integration expertise as president of the company. |
The team will lead the company in building a national digital media network offering entertainment and informational programming to consumers, while affording unique advertising opportunities to the gas retailer marketplace. |
The GSTV digital network will air on 20″ high-definition, daylight viewable LCD monitors embedded into gas pumps. GSTV will feature national ABC content such as its popular “News You Can Use” segments, as well as local news, AccuWeather forecasts and traffic from ABC affiliates. Leider, Bleibtreu and Kuehn will leverage their experience in advertising, media and marketing to strategically position GSTV in the market. GSTV CEO Leider carries more than 20 years of experience in the media, automotive, consumer packed goods, retail and technology sectors. Leider brings expertise in senior-level client relationship management, business operations and marketing integration to GSTV. Prior to joining GSTV he was a member of senior management at Yahoo! Inc. Prior to his role as CFO of GSTV, Kuehn served at WPP Worldwide as CFO for the Ford Automotive business where he was responsible for all aspects of finance and operations. During his 15 years in advertising, Kuehn has held several senior financial management positions, servicing many automotive, fast food and retail industry clients. GSTV president Adam Bleibtreu brings 25 years of advertising, media and marketing experience to his position at GSTV. An expert in narrowcasting and IPTV networks, Bleibtreu specialises in the design, implementation and integration of digital networks. Prior to GSTV, he was responsible for designing and executing the first digital networks in themed restaurants, shopping malls and convention centers in the US. Having served as the initial vice president of creative services for the WB Television Network, Bleibtreu has a rich experience in launching television networks. “The strong leadership skills demonstrated by David, Adam and Stephen through their far-reaching expertise in advertising and digital media are what solidified GSTV as such an attractive investment opportunity. I am fully confident in each of their capabilities to develop GSTV into a dramatically successful venture,” said DHW Capital‘s David Wong |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
