Applications
TiVo partners Netflix for streaming movies & TV episodes
MUMBAI: Tivo Inc has announced a partnership with online movie rental service Netflix Inc. Under the deal, Netflix and Tivo Series3, Tivo HD, and Tivo HD XL subscribers will be able to stream movies and TV episodes instantly from Netflix directly to their TVs. The two companies said they are initiating a test of the new capability in several thousand US households and expect it to be broadly available in early December. The ability to instantly watch content from Netflix on the TV via Tivo DVRs will be offered at no additional charge to customers who subscribe to both services. “For Netflix and TiVo subscribers, this collaboration offers a easy way to enhance the enjoyment of watching movies in the comfort of their living rooms,” said Netflix co-founder and CEO Reed Hastings. “Subscribers to Netflix and Tivo are avid movie watchers and this combination gives them immediate access to all of the content available through Tivo and the additional choices available to be streamed instantly from Netflix.” The agreement provides Netflix with a new technology partner to instantly stream a growing library of more than 12,000 choices of movies and TV episodes. It also solidifies Tivo’s position for navigation and delivery of the entertainment content to the TV.
“Joining forces with Netflix creates the ultimate video on demand service and solidifies Tivo’s position as the one-box solution for aggregating, searching, and delivering the best content available anywhere right to the TV,” said Tivo Inc’s president and CEO Tom Rogers. “Adding Netflix to our already vast library of content differentiates TiVo even further from any other offering in the market today.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
