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TiVo launches new Guru Guide recommendations
MUMBAI: TiVo is all set to launch the TiVo Guru Guide recommendations. TiVo‘s newest feature will allow subscribers to discover exciting programming and automatically record great collections of shows, recommended by editorial experts at some of the nation‘s top consumer magazines and news sources. Guru Guide recommendations will create a virtual television channel from each of these authorities, while leaving the ultimate selection and choice to the consumer. |
Gurus from Entertainment Weekly, Star, Sports Illustrated, Automobile, Billboard, CNET and others will offer TiVo subscribers program recommendations based on popular television categories including sports, films, music, comedies, drama and more. As an added benefit, TiVo subscribers will be able to automatically record Guru Guide recommendations via the company‘s online scheduling feature. |
“TiVo is the proven brand for innovation and personalised home entertainment, making it the perfect partner to bring Star magazine to life on television. Making Star‘s editorial experts available to TiVo subscribers is a unique, cutting-edge way for us to reinforce our brand awareness beyond print into a powerful electronic medium,” said American Media chief editorial director and executive vice president Bonnie Fuller. For TiVo, Guru Guide recommendations are the latest in a series of innovative offerings like recently announced TiVo KidZone and TiVo Mobile, and is designed to distinguish TiVo‘s product and service from any other DVR in the marketplace. “Providing our users with a better, smarter way to enjoy their favorite television is at the core of what we do at TiVo and how we transform television viewing for consumers,” said TiVo president and CEO Tom Rogers. TiVo vice president and general manager programming Tara Maitra said, “By matching up TiVo technology with engaging Guru Guide recommendations from trusted sources, we are empowering TiVo subscribers with a brand new way to find, organize and view their favorite shows in an increasingly crowded television environment.” Each TiVo Guru Guide recommendation will offer between five and 10 programs of television per week and recommendations will be updated at least once per month to ensure that viewers always receive the freshest and most interesting content on television. Using TiVo‘s online scheduling feature, subscribers will have the option of recording an entire TiVo Guru Guide selection, or they can pick individual programs from a given category based on their personal interests. “Music programming on television and the integration of music into shows has come a long way. Our recommendations are an eclectic assortment of programs aimed at enhancing the music discovery experience. Through Billboard‘s Guru Guide recommendations, TiVo subscribers will enjoy some of the freshest new shows out there,” said Billboard Magazine group editorial director Scott McKenzie. “With so much sport-related content on television today, it‘s easy to overlook some really great shows. Sports Illustrated‘s Guru Guide will provide viewers with recommendations compiled by our editorial team which will feature an interesting mix of television programming-everything from the best match-ups of the week, to the history of rugby, to the impact of exercise on childhood obesity,” said Sports Illustrated‘s website‘s managing editor Paul Fichtenbaum. TiVo Guru Guide recommendations help viewers find engaging programming in popular content areas such as sports, music, TV, movies, beauty and fashion, technology, and urban culture. Other key partners to offer the very first TiVo Guru Guide recommendations include CNET, Automobile Magazine, and H20 (Hip Hop On Demand.) Additional TiVo Guru Guides categories will become available to subscribers throughout the year at no additional cost. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
