Applications
Tivo introduces new HD DVR
MUMBAI: Tivo which creates television services for digital video recorders (DVRs) in the US has launched a new high definition DVR, delivering a premium HD experience at an affordable price. Consumers can pre-order TiVo HD at www.tivo.com for $299.99. The firm says that the product maximises the HD cable experience. The new TiVo HD is also a Digital Cable Ready set-top-box that works with any cable provider in the US. Moreover, the new product also enables Tivo service features such as Movie & TV Downloads from Amazon.com, Home Movie Sharing and universal Swivel search, delivering the best of broadband video directly to the television set. Tivo CEO and president Tom Rogers says, “TiVo HD extends the TiVo experience to an even wider audience than ever, giving sports and entertainment enthusiasts the ultimate companion to their HDTV set. It is the ultimate media centerpiece for the living room with the broadest selection of broadband content, right alongside your favorite broadcast and cable programmes, giving HDTV viewers more choice and control than they‘ve ever had before. And it can be used in place of the customer‘s existing cable box.” The Tivo HD is designed to fit with home entertainment centers, replacing cable boxes while complimenting other entertainment devices. It is compatible with digital cable, analog cable and digital antenna (ATSC). TiVo HD offers 20 hours of HD or up to 180 hours of standard definition content. The new TiVo HD DVR allows users to record two HD channels at the same time, while watching a third previously recorded show. Tivo adds that with close to 30 per cent of US homes now owning at least one high-definition TV, the market is ready for an HD-enabled platform that combines the best in DVR technology with the best of both traditional and web-based video entertainment.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
