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Tivo in deal with US cable TV firm Cox
MUMBAI: Tivo, which creates in television services for digital video recorders (DVR), and American cable television firm Cox Communications have entered into an agreement to make Tivo‘s DVR and interactive ad service available to select Cox subscribers. |
Tivo will customise its cable software for deployment on compatible Cox DVR set-top-boxes. Tivo‘s downloadable software will allow Cox to deliver the Tivo service in Cox subscriber homes without replacing existing DVR boxes, and without an install appointment. In this way, current Cox DVR customers who wish to enjoy the Tivo service, can quickly and easily add the benefits of Tivo to their DVR subscription. |
Cox Digital Cable customers with DVR service who choose to add TiVo to their Cox subscription will enjoy the Tivo user interface as well as new innovations that link the capabilities enabled by Cox‘s broadband network like On Demand and HD service, with Tivo features like Season Pass recordings, WishListsearches and the recently announced Tivo KidZone. KidZone gives parents an easy way to safeguard their kids from video content while also helping them discover and choose great educational and age-appropriate shows. The service is expected to launch in select Cox markets in the first half of next year. The agreement also provides for Cox to distribute Tivo‘s interactive ad platform which enables an advertising solution that is seamlessly integrated with the Tivo subscriber experience. The new advertising relationship extends Cox Media‘s leadership in the advanced advertising arena and further expands Tivo‘s advertising footprint across the US. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
