Applications
Tivo comes out with HD DVR
MUMBAI: Tivo which creates television services for digital video recorders (DVRs) in the US has launched the high end TiVo Series3 High Definition (HD) Digital Media Recorder. This the first stand-alone Tivo product that is HD compatible. The company says that the Tivo Series3 HD box is the world‘s first THX -certified, digital video recorder. |
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Tivo CEO and president Tom Rogers, says, “Tivo continues to be the best way to watch television and we are very proud to extend the TiVo experience into the world of high definition with the release of the TiVo Series3 HD box.” The Tivo Series3 HD box allows the consumer to experience Tivo‘s service features, such as Season Pass recordings and WishList searches, in sharp, vivid high-definition images. Extensive video analysis and performance testing by THX ensures content will always playback at the maximum quality and resolution. The advanced chipset in the TiVo Series3 HD box also lays the groundwork for support for more advanced download features in the future. |
Dual tuners allow subscribers to record two different shows in HD at the same time, while watching a third pre-recorded show. With the high quality OLED front-panel display, the TiVo Series3 HD box will show what is recording, even when the television is off. The product enables the user to record up to 32 hours of HD programming, or up to 300 hours of recording capacity in standard definition. The TiVo Series3 HD box also features a new, sleek, backlit remote control. The product TiVo says is designed to fit seamlessly into the most discerning home theater systems. It is compatible with digital cable, analogue cable and is the first TiVo to support over-the-air digital HD (ATSC). Later this year, it will also support the newly released TivoCast service feature which allows users to access content directly through their broadband connection, introducing the next revolution of Internet and cable delivery. Future software releases can even enable advanced MPEG-4 based download features. With a built-in Ethernet jack and USB ports, the product also provides advanced connectivity and easy networking, making it simple to access an additional suite of exclusive TiVo features. Tivo adds that its subscribers have anticipated the day they can use its services in high definition. The product the company states gives customers the best way to experience HDTV in visual and audio performance, an easy, intuitive way to find and record HD programming and a broad set of multimedia and networking capabilities. Features of the product include : TiVo Online Scheduling: The user can schedule last-minute recordings from the office or on the road from anywhere one can access the Internet. WishList Searches: One can find programmes by actor, director, keyword or topic. The Tivo service works to find and record all the programs related to that topic — like an advanced search engine for your television. Season Pass Recordings: This allows one to automatically record every episode, even if the network schedule changes. It can even skip repeat episodes. TiVo KidZone: The comes later this year to the Series3 HD box. Tivo gives parents the power to easily create a customized area for their children, with only the programs they have pre-approved. Broadband connected TiVo Series3 subscribers will have access to a variety of multimedia services, networking options and entertainment choices. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
