Applications
TinselVision closes Series A financing
MUMBAI: TinselVision(TV), a broadband Internet, video-on-demand (VoD) service targeting South Asian communities in the US, UK and Canada has secured $3 million in Series A financing led by Innovative Entertainment Limited (IEL).
The firm launches later this year. |
IEL president Shahid Khan says, “We are very excited to lead the Series A investment in TinselVision (TV). TV is an early and differentiated mover in this segment. With a battle-tested management team and seasoned financial talents, this investment is poised to be one of the big winners in the shifting contests for South Asian viewing audiences globally. We plan to be there with the growth capital required to make it happen.” |
Tinsel Cinema chairman and CEO Chase Weir says, “When you combine deep pockets with broad experience and relationships in the right place at the right time, you have good reason to be excited. “We have a $1 billion plus, un-served and underserved, addressable market. Now, we have premium content licenses in place. And, we have and continue to attract the talent who‘s been here and done this before. This confluence of resources and timing offers our stakeholders a growing confidence which underpins our excitement, and good reasons for positive expectations in the marketplace.” Tinsel Cinema will launch services as TinselVision – delivering Bollywood and South Asian television, film, sports and lifestyle content – Everywhere, All the Time. As South Asian immigrant and expatriate consumers demand more and more entertainment choice, quality, affordability and control, TinselVision says that it will be there providing alternatives to home video rentals and cable and satellite programming. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
