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Times TV Network launches its 3 channels in UAE
MUMBAI: Times Television Network has launched its three channels – Times Now, ET Now and Zoom – in the UAE.
The channels will be available on Etisalat platform, a leading telecom operator and TV services provider in the Middle East.
Making its maiden foray in UAE, Times Television Network will be available to the viewers as part of eLife TV Asian Choice Basic package.
Times Television Network MD and CEO Sunil Lulla said, “The launch of our channels Times Now, ET Now and Zoom in the UAE now extends our international reach to 26 countries worldwide. Dubai is a large and important market since it has a significant Indian population and we are happy to partner Etisalat for our launch.”
Lulla added that the channels‘ feeds will be open for advertising shortly. “We look forward to helping brands use the opportunity to reach out to the Diaspora,” he added.
e-vision CEO said “At Etisalat, we always endeavour to provide the refreshing and relevant content to our customers. The addition of these new channels will further enrich our bouquet of services, while offering unmatched entertainment to our viewers.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
