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Times Internet plans to launch service akin to Hulu
MUMBAI: Indian media conglomerate Times Group‘s digital arm, Times Internet, plans to launch BoxTV.com, an online video platform that will enable viewers to access content like films and television through Internet.
Addressing AdTech India conclave in New Delhi, Times Group‘s new media director Satyan Gajwani said the company is in the process of introducing new products across the news and entertainment categories with the aim to become more relevant for new-age consumers.
“We‘ve launched ETSpeed. com a couple of days back, which is a Twitter-like service for the financial world; Tweek, which is a tablet-based magazine, and Speaking-Tree. BoxTV will be India‘s answer to Hulu, and allow viewers to legally access the latest movies and videos,” Economic Times quotes Gajwani as saying.
The company, which runs the popular Indiatimes.com portal, plans to come up with more personalised products which can be accessed through various devices.
“Our strategy is to try to be faster and smarter with personalised content offered through multiple channels.
Experimentation is part of the strategy,” he said.
Times Internet will also replicate Gaana.com‘s success on mobile phones, he added.
The company, which holds the Internet rights for IPL, has also made plans for the upcoming season with several new initiatives like video scorecard – a timeline for every over, on the anvil. Besides, it plans to enhance the viewing experience of fans this year.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
