Applications
Times Group’s content goes mobile
MUMBAI: Times Group’s entire video library of premium content will now be available for mobile users in India.
Times Audience Network (TAN), the Group’s digital video arm, has formed a strategic partnership with Vuclip, a real-time transcoding technology provider.
With the tie-up, users can access premium English news content on their mobile devices from Times Now, business news from ET Now, entertainment news from Zoom and music videos from Times Music, amongst other content partners, through Vuclip’s proprietary mobile video platform.
Says Times Internet Ltd CEO Rishi Khiani, “The way the product has been designed is to bring the same sense of urgency to news delivery as we have on-air. Vuclip allows users across mobile operators and devices to have access in near real-time to the latest news, entertainment and gossip from TAN‘s premium content partners.”
Adds Vuclip CEO Nikhil Jakatdar, “We are thrilled to be working with TAN to power its mobile video content library and make it available to mobile phone users throughout India.”
Mobile video for the group channels – Times Now, ET Now and Zoom – can also be accessed on www.v.timesnow.tv; www.v.etnow.tv and www.v.zoomtv.in.
Mobile video for other TAN partners, including Balaji, iStream, Lehren, Desimad and Desihits, can be found on www.official.vuclip.com.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
