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Time Warner Investments leads $15 mn funding round for Conviva
MUMBAI: Conviva., a video quality optimisation and advanced analytics solution provider, has closed a $15 million round of funding led by Time Warner Investments, the strategic investing arm of US media conglomerate Time Warner.
The latest round of funding will be used to accelerate Conviva‘s growth in international markets and to expand their staff in order to meet the growing demand for their online video solutions.
Time Warner Investments MD Scott Levine said, “Conviva‘s online video analytics & optimisation solutions have become key enabling technologies for several of our businesses‘ TV Everywhere initiatives including HBO Go. Conviva is the leader in the preemptive video stream optimization and video-specific analytics space, and we hope this round of funding will fuel their fast growth. We are excited to invest in such an important strategic partner to two of our divisions, HBO and Turner Broadcasting.”
The company‘s technology helps raise the quality of online viewing, eliminating buffering, stuttering and stalling. Using viewer-side statistics, Conviva can preemptively adjust the video bitrate and stream source before an interruption occurs.
Conviva also provides the statistical insight in real-time to its customers to provide an in-depth look into how their video is performing and impacting viewer engagement. This combination of measurement and action results in increased profits for media brands.
Conviva CEO Darren Feher said, “As we work with content companies like Time Warner, one of the industry‘s most aggressive and forward-thinking media companies, to extend their great content to digital platforms we prove that video quality matters for both viewers and content owners and that moving content online can be a profitable business. We are thrilled Time Warner and our existing investors agree that now is the time to invest for growth in digital video.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
