Applications
TIL launches shopping app for Androids
MUMBAI: Times Internet Limited (TIL) has launched a shopping application for Android phones.
The app allows users to view the product range that Indiatimes shopping has for mobiles. One can compare prices and make purchase with “easy” payment options.
Additionally, users can also compare prices with other websites. They just have to use their mobile‘s camera to scan the QR code or ISBN code.
The codes, which are mapped to a product, are then compared with prices on other e-commerce sites.
Interestingly, users can also scan the bar codes of the books and shop for them on IndiatimesShopping. There are easy payment options, by way of cash on delivery (COD), net banking and using credit cards.
TIL director technology and e-commerce Gautam Sinha said, “Our shopping price comparison feature empowers our customers to choose the best deal from the entire shopping landscape, which is yet another manifestation of Indiatimes’ market-leading approach. We are planning a slew of such user-friendly technology solutions, which will make shopping reach an even wider audience. It is my sincere belief that technology will be a key differentiator in what Indiatimes Shopping is going to do in the coming future against its competitors.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
