Applications
The Gotham Group inks deal with Yahoo! Studios to produce original animated content
MUMBAI: The Gotham Group, a management firm representing animation and family entertainment talent and content, has teamed up with Yahoo! Studios for a strategic relationship to produce and distribute original animated content on the Internet. According to an official release, veteran in the entertainment industry Jon Vein initiated the deal and negotiated the agreement on behalf of The Gotham Group, which will draw upon the company‘s base of pre-existing animated shorts as well as from original new content. |
“Gotham is committed to finding innovative ways to distribute our artists‘ creative work and today‘s agreement with Yahoo! furthers that business strategy to mutual benefit,” said Gotham Group CEO and founder Ellen Goldsmith-Vein. “We pride ourselves on finding new revenue streams for our content creators and Yahoo! provides a fresh and exciting opportunity for the world to interact with the great talent we represent.” |
“We are always looking for opportunities to make dynamic and entertaining content available on Yahoo!,” said Yahoo! Studios general manager Drew Buckley. “We are thrilled to work with Gotham to create and program compelling animated content for our users.” Yahoo! Studios focuses on the development and production of event-based, original and user-generated content across the Yahoo! Media Group properties, including Yahoo! Entertainment and Yahoo! TV. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
