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Ten Sports partners NBC Universal to launch cricket portal
MUMBAI: Ten Sports has partnered with NBC Universal Digital Solutions (NBCUDS), the digital arm of NBC Universal to develop and launch a free, cricket-focused multi-platform sports portal www.tensports.com. The portal to be owned and operated by NBCUDS will be headed by NBC Universal VP for digital product strategy and development Sab Kanaujia. The site will expand its content offerings from cricket to other sports in the future. “This initiative demonstrates our commitment to India. We are delighted to work with Ten Sports to launch India‘s premier, video-rich, sports portal,” says Kanaujia. NBCUDS has selected Vdopia, the online video advertising platform, as its digital ad sales partner for the portal. Vdopia will represent the Ten Sports content on tensports.com as well as on syndication partner web sites. Ten Sports senior VP revenue and digital media Mark Denton says, “Having built up a substantial brand leadership position in the sub-continent, we are excited to be able to partner with a company of the pedigree and with the digital expertise of NBC Universal.” The cricket portal will be launched on 8 September with live webcast coverage of Compaq Cup and the triangular cricket series between India, New Zealand and Sri Lanka. The portal will feature live webcast of full cricket matches that encompass exclusive content from half of the world‘s cricket boards including Pakistan, Sri Lanka, West Indies, South Africa, Zimbabwe, Dubai and Abu Dhabi. Additionally, the site will also provide on-demand highlights during live matches that will be hosted permanently on the site. It will also open the video archive globally available for free-on-demand which eventually will be made available to mobile users as well.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
