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Techzone ties up with Times Music to offer devotional content
Mumbai: Techzone, the aggregator, developer, publisher and distributor of entertainment content, has partnered with record company Times Music to create devotional based WAP (Wireless Application Protocol) and CRBT (Color Ring Back Tone) products.
This tie up will enable Techzone to service Times Music’s devotional content to operators like Reliance, Tata, Loop and MTS.
The strategic tie-up will also boost VAS revenues, the company said.
Techzone director Naveen Bhandari said, “We are a young technology and media company, and are always exploring opportunities to innovate in use of technologies to ensure supremacy in the competitive VAS technology space. The market for devotional content is emerging as an important category in VAS today and we are targeting leadership position in this niche which approximately has a market size of Rs 6 billion. We are very excited of the potential that this tie up offers. The sheer range of devotional music available with Times Music and our reach and expertise in the VAS arena is a potent package.”
Times Music COO Mandar Thakur said, “Times Music has devotional content for every major Indian deity and festival celebrated in the far corners of India. The content has been doing exceptionally well for the past 3 years and we‘ve see a huge growth in its demand. Hence the challenge for us now, was to ensure availability of this content to every mobile user. This is exactly what we hope to achieve through this tie-up with Techzone.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
