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Tech Mahindra, Sun join hands for IPTV lab
MUMBAI: Sun Microsystems India and Tech Mahindra are jointly setting up a next generation Internet Protocol Television (IPTV) lab at the Tech Mahindra facility in Pune. The joint venture is a part of the strategic alliance to enable the rollout of cost-effective and efficient IPTV services to the Indian and Asia Pacific markets. The IPTV lab at Tech Mahindra would feature solutions from an exclusive consortium of solution partners including, Digisoft, Envivio, Harmonic, I-Make, Verimatrix and Mototech, and Sun‘s own Streaming System. |
The State-of-the-art lab will showcase a pre-integrated end-to-end IPTV system for tier1, tier2 and tier3 service providers. Tech Mahindra would use this lab to showcase its IPTV domain expertise to its global customers. This lab will also allow potential customers, OEMs and ISVs to test the Sun Streaming System‘s capabilities, architect and validate an end-to-end solution. Tech Mahindra is already engaged with various service providers to offer IPTV solutions in various geographies. |
Sun recently introduced the Sun Streaming System — the industry‘s first massively scalable and cost-effective video delivery platform for cable and telecommunications operators, which helps operators increase subscriber revenue by offering new video-based services and personalized, unique video streams to each consumer. Speaking at the launch, Strategic Alliances Sun Microsystems India director K.P Unnikrishnan said, “Through this alliance with Tech Mahindra, we are looking forward to showcasing an end-to-end IPTV solution based on carrier grade Sun systems featuring the revolutionary Sun Streaming System. This is Sun‘s first such alliance in the country for IPTV services. We are extremely excited about this partnership and what it entails for us.”
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| Tech Mahindra Next Generation Technologies vice president Shankar Allimatti said, “Tech Mahindra through its sustained investments in R&D has developed IPTV capabilities across several areas that include consulting services, system integration capabilities and network technology areas in next generation elements, network and application performance optimization, interactive application development and BSS/OSS systems. Tech Mahindra is playing a significant role with a number of incumbent and emerging service providers and enterprises in the IPTV domain and Triple Play. Tech Mahindra has partnered with the industry best product vendors, like Sun, to offer an end-to-end IPTV system to service providers globally.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
