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Tata Teleservices offers mobile TV on high-speed broadband
MUMBAI: Tata Teleservices has started offering mobile TV on high-speed broadband. With the launch of Photon TV, customers can access channels on desktops and laptops.
The service offers 40 channels via a Photon Plus data card that offers maximum speeds of 3.1 mbps, 20 times faster than what is available on a mobile covering news, sports, entertainment, children‘s entertainment and some key regional offerings.
In the coming three months, Tata Teleservices plans to increase the number of channels on offer to 90.
Photon TV will allow Tata Photon Plus post-paid users to view a near-live TV feed. Current Photon Plus subscribers will have to download an application to access the service.
Tata Teleservices has tied up with Apalya Technologies that aggregates content and provides it to the service provider. The company has entered into agreements with broadcasters on a revenue-share basis.
Reliance Communications offers 34 channels on the CDMA platform, but they are on a 2G platform where speeds are limited to a maximum of 145 kbps.
Tata Teleservices‘ offer, however, does not come cheap. The unlimited offer leaves little capacity for data usage for normal internet access. In comparison, a new direct-to-home (DTH) connection at Rs 1,500 plus a six month package of channels free is still cheaper.
Tata Teleservices so far has half a million users of Photon broadband cards.
Says TataTeleservices chief marketing officer Lloyd Mathias, “We have 40 per cent market share in the data card segment and hope to encash our existing customers to use TV. Also it will enhance data usage.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
