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Tata Sky launches three channel packages
MUMBAI: DTH service provider Tata Sky has introduced three new packages – the Starter Pack, the Family Pack and the Western Pack in addition to its existing Super Saver Pack. As had been reported earlier by Indiantelevision.com two new channels from BBC, CBeebies and BBC entertainment made their debut across India on Tata Sky. Shradha MH One, DD Lok Sabha TV and Akash Bangla were also recently launched on the platform. |
The Starter Pack costs Rs 160 per month. It comprises of 35 channels including ESPN and Star Sports along with two interactive services (ActveTM Wizkids and ActveTM Games). The Family Pack costs Rs 250 per month. It comprises of 71 channels including all popular Hindi, Regional and Sports channels along with 4 interactive services (Actve Khabar, Actve Star News, Actve Wizkids and Actve Games). The Western Pack is priced at Rs 250 per month and spans 67 channels covering all English, Regional and Sports channels along with three interactive services (Actve Newsroom, Actve Wizkids and Actve Games). The Super Saver Pack spans 94 channels covering all Hindi, English, Regional and Sports channels along with six interactive services (Actve Sports, Actve Games, Actve Wizkids, Actve Newsroom, Actve Khabar and Actve Star News). It is available for Rs 300 per month. |
Tata Sky MD and CEO Vikram Kaushik says, “Over the last eight months, the quick adoption of our service across the country has accorded Tata Sky the status of the fastest growing DTH platform in the world. This itself is testimony to the success of the pay TV market in India. “As a customer focussed company it is our constant endeavour to offer our subscribers with maximum choice and value. We are the first in the Indian pay television market to offer our customers pan-India the freedom of genuine choice, at affordable prices with the launch of the three new channel packages.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
