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Tata Sky launches special offers for HD subs
MUMBAI: Tata Sky is all set to woo its subscribers with the introduction of a special HD bonanza on Tata Sky+ HD and Tata Sky HD connections.
As part of the promotion, the direct-to-home (DTH) company has waived off the installation charges on Tata Sky HD+ (PVR) box during Diwali. It is also proviidng two months of free HD pack with all HD boxes activating before Diwali.
Apart from this, the two month free subscription of the base package is also being offered by Tata Sky and these offers are available to new as well as existing subscribers.
Tata Sky CMO Vikram Mehra said, “The exhilaration of HD is currently at an upward trend and we are witnessing a significant amount of our subscribers opting for HD content on our platform every day. The trend clearly signifies that there is a huge demand for HD and is soon becoming the future of television viewing among subscribers.”
Moreover, for the sports fanatics, Tata Sky will bring the upcoming India and England one-day and T20 series on Neo Cricket in HD absolutely free to all HD pack subscribers.
Mehra added, “In a country where cricket is nothing short of a religion, Tata Sky has always been a precursor in providing the best cricket viewing experience. First it was the ICC Cricket World Cup, the DLF IPL 2011, the recently concluded England-India series, the on-going Champions League Twenty20 and soon the upcoming India and England one-day and T20 series, our endeavor is to provide fans with a unique and equally effective way of enjoying the stadium like experience from the comfort of their homes in true HD.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
