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Tata Sky adds four regional channels and introduces Actve Games
MUMBAI: Tata Sky, the direct-to-home platform from Tata and Star Group has added four regional channels to its special introductory package of Rs 200 per month (inclusive of taxes). The DTH platform also introduces the fifth interactive service Actve Games. |
According to an official release, the gaming service caters to all ages with the option of playing six exciting interactive games including Aliens, Trance, Solitaire, Cubix, Bug Blaster and Speed Spell on their television screen. |
Actve Star News service presents the viewer with four screens in a single window allowing him to choose from current news, headlines, top stories and special features, at the press of a button. The service also scrolls text, allowing the viewer to read the headlines, weather updates of 35 cities and a constant update on the stock market. Tata Sky CEO and MD Vikram Kaushik said, “Services such as Actve Games and Actve Star News are perfect examples of how television today has transformed into an interactive medium, allowing viewers the opportunity to do more than just watch television. This is only the beginning, we will continue to introduce innovative services to enhance the entertainment choices for our subscribers.” Tata Sky recently launched its satellite television service across 300 cities in India on 8 August. Only 15 days from the launch and the service has already penetrated 2000 cities,the company claims. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
