Applications
Tata Docomo & Exent launch 24×7 mobile game service
NEW DELHI: Tata Teleservices has partnered with Exent to bring the first mobile 24×7 game subscription service to India, satiating the growing craze for mobile gaming.
The new Tata mobile game offering built with Exent‘s GameTanium is the first and only all-you-can-eat subscription service, offering unlimited game play of the hottest games on Android.
Projected to grow at a CAGR of over 70 per cent during 2010-2013, India has according to a recent report by global market research firm RNCOS emerged as one of the fastest growing mobile game markets in the world.
The company said millions of its customers will have unlimited access to the best Android games like Zenonia, Wave Blazer and Edge.
“By partnering with Exent, Tata DOCOMO customers can now enjoy unlimited mobile gaming with access to the top Android games from around the world,” said Tata Teleservices mobility wireless solutions head Sharad Arora.
A recent study by Nielsen indicates that smartphone users in India spend more than 40 per cent of total active time on data-centric activities. The company said that it seeks to capitalise on this usage.
“Since the advent of smartphones, mobile game play continues to grow globally each year and by partnering with Tata, we are pleased to introduce GameTanium for the first time to users in India,” said Peter von Schlossberg, president of Exent.
Recently, Tata Docomo announced that it is powering EduOlympiad, a competition for school students with multiple levels to prove their genius at a national level.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
