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Sunil Khanna quits ADAG’s Bluemagic
MUMBAI: Even as the Reliance-Anil Dhirubhai Ambani Group (ADAG) is preparing to launch its direct-to-home (DTH) venture this fiscal, it has lost its key executive. Sunil Khanna, who was roped in last year from Zee‘s DTH venture Dish TV to head Reliance‘s Bluemagic, has resigned. Though Reliance executives were not willing to comment, a source close to the company confirmed that Khanna had put in his papers. “He is serving a notice period,” the source added. Khanna was the CEO of Dish TV before he decided to move to Reliance. “Both of them are planning to launch niche channels,” the source said. Iyengar, who was also handling ESPN Star Sports‘ distribution business, has recently left the company. ADAG is launching its DTH venture under Bluemagic and is awaiting Indian Space Research Organisation (Isro) to provide a satellite with Ku-band transponders.
With the entrepreneurial frenzy catching on in the media sector, Khanna is set to start a venture with former ESPN Software India Pvt Ltd head of new media business Sricharan Iyengar.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
