Applications
Success for BroadcastAsia2008
The organisers of the trade event BroadcastAsia have expressed satisfaction with the flexibility and service offeerd by the Singapore Expo team
BroadcastAsia (BCA) which was co-located with CommunicAsia occupied Halls 7 to 9 across the road from the main building at Singapore Expo.
While this provided more space and a thematic layout, the venue had to be readied for the high-definition and professional audio technology, acoustics and studios set-up for on-site demonstrations.
Huge amounts of cabling were required for the concurrent high-tech exhibitions. Moreover Singapore Expo had to boost the site’s master antenna and digital terrestrial TV infrastructure to improve signal strength, picture and sound quality.
Singapore Expo also had to work closely with Singapore Exhibition Services (SES) to identify a suitable outdoor area for the satellite dish, a requirement unique to BCA.
Due to the split locations, more directional signs were needed around the entire complex and electromagnetic locks were installed to enhance security.
In order to achieve this the road between Halls 6 and 7 on Expo Drive was closed during event days to enable seamless and safe pedestrian movement for the thousands of visitors and exhibitors.
Singapore Expo provided traffic marshals to facilitate smooth visitor flow between Halls 1 to 6 and Halls 7 to 9.
An additional concierge desk and business centre were set up next to SES’s registration counter at Foyer 2, mainly to serve people heading to Halls 7, 8 and 9.
With SES’s agreement, Singapore Expo also launched its Porter Xpress service – the first such service from within a conference, event or incentives venue in Singapore.
SES CEO Stephen Tan says, “Singapore Expo’s people demonstrated their readiness to react promptly to our requirements. The various installations undertaken and major rewiring works certainly contributed to the successful running of our show.
“We are in constant dialogue with Singapore Expo to improve other aspects of the venue, such as to put in place service trenches, air-conditioned linkage and better acoustic insulation, in order to deliver a better experience for exhibitors and visitors at BroadcastAsia2009.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
