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Striker to be on You Tube on release day
MUMBAI: Indian Film Company‘s(IFC) Striker is set to premiere on YouTube along with its Indian theatrical release on 5 February.
Through this, IFC aims to look outside of conventional theatrical release and move towards alternate modes of distribution.
In US, Striker will be available for rent on YouTube. Outside the US, Striker will be available for free on www.youtube.com/studio18.
In order to ensure that the revenues from the Indian theatrical release are maximised, the film will be not be available for the YouTube traffic originating from India.
Commenting on the development, The Indian Film Company India CEO Sandeep Bhargava said, “The premiere of Strike on YouTube is yet another feather in our cap as YouTube is the world‘s most popular online video community. We are excited about this association as this will help us reach out to our audience in a focused manner and a very cost-effective way.”
Striker, directed by Chandan Arora, stars Telugu superstar Siddharth Narayan of Rang De Basanti fame along with Anupam Kher, Aditya Panscholi, Vidya Malavade among others.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
