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StarHub TV launches Channel [V] India, Eros Bollywood On Demand
MUMBAI: Singaporean pay TV platform StarHub is expanding its line-p of Hindi content to include Channel [V] India and Eros Bollywood On Demand.
Both channels will be launched on 31 January 2012, giving StarHub viewers a total of eight Hindi entertainment channels to choose from.
Channel [V] India will be packed together with Star Gold to form a new pack called the Star Hindi Movies and Music Pack. The pack will be available to StarHub TV subscribers at a monthly subscription of $8.56 (w/GST); existing Star Gold subscribers will enjoy Channel [V] India at no additional charge.
To give customers a chance to sample the new pack, StarHub is offering all its TV customers a two-week free preview of Star Gold and Channel [V] India from 31 January to 14 February 2012.
StarHub VP home solutions, content Iris Wee said, “Hindi content has become increasingly popular among our viewers as seen by the massive reception at last year’s Zee Cine Awards in Singapore. With that in mind, Channel [V] India and Eros Bollywood On Demand will provide endless hours of entertainment for fans of all ages. Following the addition of the two channels to our burgeoning stable of content, we can truly say that we have the best and latest that Hindi entertainment has to offer.”
Channel [V] India features chart-topping music videos, reality shows, blockbuster movie previews and reviews, celebrity interviews, concert specials and lifestyle programmes.
The Eros Bollywood On Demand channel boasts the latest standout movies such as 2011’s big-budget science fiction flick Ra.One starring Shah Rukh Khan, as well as the sleeper hit comedy drama Yamla Pagla Deewana which grossed
over Rs 865 million despite costing only Rs. 200 million to produce.
Eros Bollywood On Demand also includes timeless classics like the love story Saajan which stars Sanjay Dutt, Madhuri Dixit and Salman Khan. Released in 1991, the movie was a box office hit and went on to win multiple Filmfare Awards.
Eros Bollywood On Demand will be offered to StarHub TV subscribers at a monthly subscription of $8.56 (w/GST). A HubStation, HubStation HD or HD Interactive set-top box is required to access the On Demand Channel.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
