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StarHub launches ‘TV Anywhere’ service in Singapore
MUMBAI: Singapore pay TV operator StarHub TV has announced that its customers will be able to watch TV channels across multiple screens, anytime, anywhere with its new value-added service called TV Anywhere.
With the launch of the Internet TV platform starhubtv.com, TV Anywhere will be a service offering, giving viewers access to cable TV channels across Internet-enabled PC, Mac, iPad or tablet, with their current subscription plan.
Currently in its beta phase, starhubtv.com will allow cable TV customers to access up to 12 channels, depending on their subscription plan.
In addition, starhubtv.com will offer more than 600 hours of content on its on-demand video store and a full TV guide. Selected local content such as LionsXII and S.League matches will also be available free of charge.
Cable TV customers who have subscribed to the UEFA EURO 2012™ Pack will be able to enjoy all 31 matches of the tournament ‘live‘ on starhubtv.com. In addition, those who miss the ‘live’ coverage can watch past matches through the Catch-Up service.
StarHub VP of home solutions and content Iris Wee said, “The increase in ownership of multiple personal devices among Singaporeans and the demand for entertainment content on the go gives us the opportunity to extend our TV offering for an anytime, anywhere experience. As the platform is still in its beta phase, we would like to assure customers that we are working with our content partners to have more rights cleared for delivery over the Internet as soon as possible. We hope to triple the number of channels available by the end of this year”.
The channels offered on its TV Anywhere service come from the various StarHub TV Basic and Premium channels such as Fashion TV, KBS World, MTV SEA, National Geographic Channel, and SuperSports Arena. Viewers can also choose from a wide range of the latest international and ethnic titles through its on-demand video store.
starhubtv.com is supported on PCs, Macs, iPads and tablets with optimised access via smartphones to be rolled out in the near future. More content, personalisation and social features will be introduced in later phases.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
