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StarHub adds BBC World News, CCTV 4 to mobile TV lineup
MUMBAI: Singapore pay-TV operator StarHub has announced that StarHub’s 3G mobile post-paid customers are able to receive BBC World News and CCTV 4 from any 3G handset. With these two added channels, the mobile TV service from StarHub boasts six channels of ‘live‘ news. StarHub head of products and solutions Chan Kin Hung says, “Living in today‘s fast-paced world, we understand that it is important for our business customers to have ready access to time-critical news, especially when they are on the move. StarHub’s mobile TV service offers the most comprehensive news coverage to meet the demand of these customers, bringing in-depth coverage of local, global and financial news from six leading news channels – BBC World News, Bloomberg Television, CCTV 4, Channel NewsAsia, CNBC and CNN, anywhere, anytime.” Besides ‘live‘ news, the StarHub Mobile on TV line-up also features a selection of popular channels of sports, lifestyle and entertainment programmes. Currently, there are a total of 17 channels in the line-up. This month, StarHub’s 3G mobile post-paid customers can enjoy free access to selected channels (BBC World News, CCTV 4, Animax, Bloomberg Television, CTI TV, Disney, Jim Jam, Football Channel, Goal TV1, Goal TV2 and MNC – The Indonesian Channel). They pay only $1 for 24-hour access to all other channels in the StarHub TV on Mobile line-up. No additional charges will be incurred for data access. Customers with the latest smartphones can enjoy the added convenience of one-click instant access from the StarHub TV on Mobile application when they select and watch any channel. Alternatively, they can access the StarHub TV on Mobile service from the Gee! portal. Taking advantage of the true open platform of Android, StarHub has created a new client – StarHub TV Guide – that will allow customers easy access to one-week long programme schedules and synopses on the StarHub TV on Mobile channels from their Android phones. This client will be available for downloading at Android Market when the phone launches. “With HTC Hero, customers will discover the ultimate fun of personalisation by putting their favourite content such as the StarHub TV Guide and StarHub TV on Mobile widgets right on the home screen for direct access,” adds Hung.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
