Applications
Star Plus launches app for iPhone, iPad
MUMBAI: Star Plus is India‘s first Hindi general entertainment channel to launch applications for iPhone and iPad in India and over 120 countries around the world.
With the launch of Star plus app, the channel‘s content will be available on-the-go and viewers can access their favourite shows whenever, wherever and however.
“We have always provided our viewers with discerning content using cutting edge technologies. Our entry into the iPad, iPhone App store will enable our upwardly mobile viewers to watch their best loved programs on iphone and ipad wherever they are and whenever they want to,” Star India COO Sanjay Gupta said.
The app will also offer unique features like live TV, catch up of missed episodes of last two days, updates/news from Star Plus‘ current and upcoming shows. Also, a unique, built-in interactive feature will allow users to connect with their favourite Star Plus characters through audio-blogs and pictures. Besides, the app also allows users to share the content they like with friends and family through Facebook and Twitter.
Star India VP- Digital Lalit Bhagia added, “The iPhone and iPad devices have changed the way people consume content globally. With the Star Plus app discerning viewers will now have access to the content available on their personal iphone and ipads. The app allows users not just a video experience, but also gives details on show schedules, news and updates on their favorite show characters through daily audio blogs.”
The application also enables users to browse content either by the show or by the characters. It combines the channel‘s exclusive programmes with interactive features in an easy-to-use interface.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
