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SPT Networks’ One heads to Australia with FetchTV
MUMBAI: Sony Pictures Television Networks, Asia has inked a distribution deal with FetchTV, an Australian wholesale subscription TV provider and has launched One in Australia.
Under the agreement, the Asian general entertainment network becomes the first wholly-owned Sony Pictures Television Networks, Asia channel to secure carriage in Australia.
As the destination of programmes produced by Seoul-based content supplier and broadcaster SBS through an output deal, One offers prime South Korean entertainment. The channel airs the latest Korean drama series, with selected titles premiering three to five weeks after debut in Korea. In addition, the hippest K-pop variety and music programmes complement One’s drama lineup.
One is available via FetchTV ISP partnersiiNet, Internode, Westnet, Netspace, MyTelecom and Adam Internet.
Broadcasting in standard definition, One will be included in FetchTV’s Korean Pack, and will also be part of the Singapore/Taiwan Pack, airing with Chinese subtitling and selected titles with Mandarin dubbing.
One is the latest addition to the broad range of English and local language content that FetchTV offers through its service. Launched in 2010, FetchTV is available to a rapidly growing customer base, with almost 90 per cent of the population in Australian metropolitan areas able to access the service, of which half have broadband connections with FetchTV partners.
FetchTV. CEO Scott Lorson said, “Multicultural programming is an important part of the FetchTV strategy catering to Australia’s diverse range of cultural backgrounds. We hope the addition of ONE to our language packages, alongside international news channels, will continue to strengthen the appeal of FetchTV to Australia’s Korean and Chinese populations.”
Next month One subscribers can look forward to Yes, Captain, a drama following the lives of aircrew starring Goo Hye Sun ‘Boys Over Flowers‘; along with romance dramas While You Were Sleeping featuring Lee Chang Hoon ‘Daring Women‘ and Oh Yoon Ah ‘Athena: Goddess of War‘ as well as ‘Stay With Me, My Love‘ starring Lee So Yun ‘Temptation of An Angel‘ and Lee Jae Yoon ‘Just Like Today‘.
Sony Pictures Television Networks Asia senior VP, GM Ricky Ow said, “There is great demand for fresh Korean content of high quality – especially amongst Asians – including many Koreans who call Australia home. Complete with new drama, variety and music shows, and some titles debuting just weeks after Korean premieres, ONE will offer the best and latest of Korean entertainment Down Under. We look forward to working with FetchTV to make One a success”.
One was first launched in October 2010 in Malaysia and is also seen in Singapore,Cambodia and Indonesia.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
