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Spike TV partners with technology trade show
MUMBAI: US broadcaster Spike TV and the Consumer Electronics Association (CEA) have announced an exclusive partnership that includes plans to telecast live coverage from the 2012 International CES , the consumer technology tradeshow.
Spike will also introduce “CES All Access Live,” which will offer tech fans more than 12 hours of 2012 CES coverage across multiple platforms – TV, online, mobile and social.
The live special will kick-off with five hours of live telecasts in HD from Las Vegas on 10 January 2012 and will be the first of this year‘s Spike “All Access” Live Specials, which will also occur at two other events throughout the year.
The 2012 International CES runs from 10-13 January 2012 in Las Vegas.
Spike TV senior VP sports and multi-platform events Jon Slusser said, “We‘re excited to partner with CEA and bring CES to audiences like never before on live television. Cultural events like CES will offer our viewers a first look at the things they‘ll be playing, watching and talking about in the next year and Spike‘s ‘CES All Access Live‘ multi-platform program offerings will deliver a front row seat to all the action.”
CEA president, CEO Gary Shapiro said, “Spike‘s live coverage will help share the amazing product launches at the 2012 CES with a new audience and give consumers an exclusive opportunity to preview all the amazing new technologies announced at the 2012 CES”.
As a part of the network‘s overall “All Access” program offering, which breaks down what‘s next in pop-culture, technology and gaming, the “CES All Access Live” multi-platform experience will be viewable live on Spike TV, online on Spike.com, GameTrailers.com and Facebook.com, mobile phones and tablets including the iPhone, iPad and Android devices as well as on giant video screens located in the “Crossroads of the World” in New York City‘s Times Square.
Broadcasting from its own CES studio in Las Vegas, Spike‘s expert team, including Geoff Keighley, Justine Ezarik and other notable talent to be announced shortly, will feature breaking news from the 2012 CES show floor, exclusive world premieres of new “must own” devices and video games, hands-on demonstrations and unboxings, interviews with the biggest names in entertainment and technology and a look into Spike‘s exclusive VIP CES party at Tryst Nightclub in the Wynn Las Vegas.
“CES All Access Live” will also feature a social media experience as part of its programming coverage using Twitter and Facebook to engage audience participation and provide up-to-the-minute feedback. Viewers will be encouraged to interact with show hosts in real time and share thoughts on new products, participate in opinion polls or ask questions. They will then be able to receive answers from hosts and guests, view poll results or see their comments pop up on screen instantaneously.
From whichever platform viewers choose to watch, Spike‘s “CES All Access” will offer a first-hand look into the 2012 CES‘ hottest items, from televisions to tablets, cell phones to cars and games to gadgets, as the team sifts through thousands of new products and analyzes the biggest trends, the best inventions and the most important new technologies of the future.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
