Applications
‘Sound of Music’ commemorates 40 years; DVD launched
MUMBAI: Sound of Music, is commemorating the completion of 40 years. The Event is been celebrated in India with the launch of an exclusive 40th anniversary edition DVD. The contest is open till the 31 December.The DVD will also feature a 40th anniversary reunion of the cast and crew, remembrance by Julie Andrews and host of other collector’s material. Austrian National Tourist Office director Christine Mukharji said, “The movie has a wide following in India, like many parts of the world. We are extremely pleased to host fans from India as a part of the 40th year celebrations of the classic.” Excel Home Videos managing director M.N Kapasi added, “The movie with its memorable music has struck a chord with generations of movie buffs across continents and age groups to be synonymous with the term classic. The wide following it enjoys in India, with its script in line with Indian sensibilities, is well established by the consistent demand for its DVD over the years. This 40th anniversary edition will commemorate the special bonding the movie shares with millions of its fans.” Austrian Airlines country manager Bernhard Baeck said, “The event is a fitting tribute to the movie that has inspired and connected with generations of movie lovers across the world.” According to International websites like (Boxofficemojo, Amazon), the film ranks third in both all-time number of tickets sold behind Gone with the Wind and Star Wars this along with its success around the world in sales of tickets, video cassettes, laserdiscs, DVDs and its frequent airings on television, it is called the most widely seen movie produced by a Hollywood studio, adds the release.
The DVD released by Excel Home Videos (Indian licensee for Twentieth Century Fox) will feature a contest in association with Austrian National Tourist Office and Austrian Airlines for a four day trip to Salzburg, Austria the location where the classic was filmed, asserts an official release.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
