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Sony to unveil HD offerings at BroadcastAsia2012
MUMBAI: Sony will unveil its latest technologies aimed at building on the success of its ‘Believe HD and Beyond’ vision at the television technology trade event BroadcastAsia2012 in Singapore in June.
Sony is using BroadcastAsia as a platform for customers to learn more about how it is shaping the future of the industry, by putting image quality at the heart of its very latest developments in 4K, 35mm and OLED.
Sony India senior manager of content creation solutions, professional solutions division Ryo Makino said, “As an engine of growth in the region and its broadcast industry at a point of rapid migration towards HD and digitalisation, India remains as a key market for Sony. Many of our customers from India visit us at BroadcastAsia as it offers a great opportunity to be among the first in Asia to experience Sony’s latest technologies –we are excited to showcase what we have to offer this year from HD cameras, large sensor camcorders and affordable live production to digital-based technologies for workflow transformation and not to mention our groundbreaking series of OLED monitors” .
At BroadcastAsia2012, Sony will show that its ability to innovate has been fuelled by customer insights and by bringing the audio-visual and the digital worlds closer together.
The key announcements Sony will make at BroadcastAsia2012 are:
Both the HDC-2000 and HDC-2550 deliver picture the broadcast industry,” said Makino.
Moving towards HD digital file-based workflow
The broadcast and content creation industry is underway in its transition to digital workflows, which is transforming efficiency in operation. Sony has expertise in providing not just a product in a box but different products that come together to make an efficient workflow ‘solution’.
“India’s broadcast industry is moving towards a digital workflow and Sony is playing a strong role in helping its customers transition to file-based workflow through products and solutions such as XDCAM, which is the industry’s trusted and well known broadcasting format,” said Makino.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
