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Sony launches three channels on SingTel’s mioTV
MUMBAI: SPE Networks – Asia, the parent of cable channels AXN and Animax, is set to introduce three new channels on SingTel‘s mioTV platform in Singapore.
Recognising the increasing power and importance of the 20s and 30s urban career women market, SPE Networks – Asia is launching Sony Entertainment Television (SET) – a brand new 24/7 English entertainment channel dedicated to females. The broadcaster notes that women today are independent and financially-able, better educated, sophisticated and well-travelled. They are indulgent, in a positive sense, have discerning taste and expect chic entertainment that complements their lifestyle. While television programmes have long catered to women across all ages, SET meets the entertainment needs of the urban career woman by delivering the smartest, trendiest shows all in one channel, in their medium of choice – English language entertainment. |
Hosted on the all-new SingTel mioTV platform, SET‘s programming is smart entertainment for the modern woman who fast tracks in a pacy mobile lifestyle. The channel claims that it is ahead of the pack in delivering programmes wrapped around fashion, lifestyle, drama and comedy, all with a distinct characteristic of having strong female leads and/or female-driven content that have great affinity with these trendsetting women and opinion leaders. SPE Networks – Asia GM Ricky Ow says, “We have dedicated ourselves to understanding the Asia TV entertainment market, and our success with AXN and Animax speaks volume of our commitment to providing the best for Asian viewers. The birth of Sony Entertainment Television specifically targeted at the all-important PMEB female population marks another milestone in our 10-year history. It certainly complements SPE Networks – Asia‘s current offering to the colourful and vibrant entertainment market in Singapore.” |
| Also making their debut will be SPE Networks – Asia‘s two video-on-demand channels, Pix and Pix Thriller. Pix showcases Hollywood movies, blockbusters in genres like comedy, romance, action, drama. Action movie fans will find in Pix Thriller the best in non-stop action and suspense movies in one thrilling channel. Ow adds, “We have not forgotten the movie fans and whether they are blockbuster and all-time popular movie fans or non-stop action seekers, they will be spoilt for choice with Pix and Pix Thriller, our latest introduction in video-on-demand channels.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
