Applications
Sony forays into tablet category in India
MUMBAI: Sony has marked its entry in the Android tablet category in India with the launch of Tablet S and P.
The tablets promise to deliver the combination of hardware, content and network with seamless usability for a high-quality, engaging entertainment experience.
In India, Sony has collaborated with local content developers to design applications for the Indian consumers. Priced at Rs 33,990 and Rs 36,990 for the 3G + Wi-Fi version, Sony Tablet S and Tablet P will be available starting Mid-January 2012 across 500 stores.
“Sony Tablet exemplifies our strategy of combining hardware, software and network services. It offers customers a device which meets their demand for seamless, on-the-go access to the internet, digital entertainment content and social networking services,” Sony India MD Masaru Tamagawa said. “IT Market in India is growing at a very fast pace and we expect the tablet to gain rapid momentum in the near future. At the moment, we want to build a strong business foundation for Tablet.”
Sony Corp deputy president- Vaio and mobile business group Hideyuki Furumi added, “Sony is committed to deliver a great user and entertainment experience that will inspire and spark everyone‘s curiosity. The ultimate on-the-go entertainment hub, Sony Tablet is fitted with numerous thoughtful features and applications. Powered with the latest Android operating system, it is built to appeal to a cross section of users from avid gamers, busy professionals, thrill-seeking youngsters or multi-tasking homemakers.”
‘Sony Tablet‘ devices are differentiated from all other tablet devices with its asymmetric design that shifts the center of balance to one side. Sony Tablet S has a wedge-shape, similar to a magazine that‘s been folded over. It has dual screen, one can watch video on one screen while using the other to control it or while using the other screen as a keyboard.
They offer both quick view and quick touch capabilities. There is HD Flash video playback. Also, latest games featuring high resolution graphics are handled with aplomb.
Sony Tablets are the first series of PlayStation Certified. They, wirelessly connect to DLNA compatible devices, including Bravia televisions. A built-in infrared sensor also allows Sony Tablet S to function as a remote control for any number of devices, including TVs, stereos.
Sony tablets are equipped with special applications like: Videochaska- offers latest episodes of shows from Sony Entertainment Television and SABtv with interactive social sharing feature. Star Player is a premium online video-on-demand service. It offers Indian video entertainment on multiple digital devices to users for a beyond TV experience anywhere and anytime. Big Flix is a premium Movie on Demand entertainment destination for full length movies across different languages and genres. Sony Tablet users will be upgraded to BigFlix+ membership where in the entire catalogue of 500+ movies will be available for them. (Free 2 months subscription). With BollywoodHungama.com, its users will get access to latest Bollywood news, films, hindi songs and movies online. Meragana.com offers the library of Indian Karaoke Music. (Free 1 month subscription).
Sony Tablets will be available in 500 stores including Sony Center, Vaio flagship stores, organised IT channel, national retailer and mobile stores.
Also on sale are accessories for the Tablet, ranging from screen protector, cradle, cover, leather carrying case, USB adapter cable, safeguard, shell, AC adapter and Bluetooth keyboard.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
