Applications
Sony Creative Software showcasing new technology at Nab
MUMBAI: Sony Creative Software, a global provider of professional editing and authoring applications, has announced new innovative audio and video editing tools for professionals set for release this summer.
The latest additions to the Sony Creative Software product line include: Spectral Layers, an audio editing platform featuring precise sound shaping capabilities and a unique visual workflow; and ThemeBuilder for Vegas Pro, a plug-in that enables intelligent template building for professional video projects. Both products are scheduled for technology demonstrations in the Sony booth at the on-going technology trade event Nab in Las Vegas.
Sony Creative Software VP of global marketing Dave Chaimson said, “Now more than ever, video editors require robust editing tools like ThemeBuilder to automate repetitive tasks while retaining complete control over their projects. ThemeBuilder for Vegas Pro is one of the only plug-ins available that takes an existing timeline and develops a reusable theme, giving users the ability to quickly exchange media without wasting valuable production time. On the audio side, Spectral Layers redefines what can be accomplished in the editor‘s suite by giving users the ability to reach directly into and operate on waveform spectra. Spectral Layers holds universal appeal for audio mastering engineers, sound designers, archivists, and professionals who demand deep, intelligent audio analysis tools.”
ThemeBuilder was developed by NewBlue, a California company known for its ability to merge art with technology. NewBlue has been offering a range of digital media technologies and products to the creative community since 2001.
NewBlue chief alliance officer Paul Devermann said, “Our partnership with Sony Creative Software continues to expand and yield significant rewards for our customers. NewBlue‘s ThemeBuilder software running in Vegas Pro will deliver an unprecedented workflow enhancement, offering even more creative options for video editors who depend on it for its robustness and ease of use.”
Spectral Layers was created by Paris-based Divide Frame, a developer specialising in software designs that bridge the gap between emergent technologies and broadcast professionals.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
