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Sky, Vodafone launch mobile TV service in New Zealand
MUMBAI: This is a deal that looks to push television on the mobile in New Zealand. Sky Television and Vodafone have launched a new TV service, Sky Mobile TV. The new mobile service is for customers of Vodafone with 3G handsets. The service will be available from early next year and will comprise a bundle of at least eight channels for a $2.50 per week subscription. As an introductory offer, early subscribers will receive the first three weeks free. |
Sky Mobile TV will deliver a variety of entertainment and information channels, including an exclusive made-for-mobile news channel [Sky News] plus sport and documentary programmes. Some channels will be broadcast as live and others will be edited for mobile. |
Channels that are available include Sky Sport News, Sky News, Sky Movies, CNN, MTV, E! and Cartoon Network. Sky will also broadcast live sports events including Rugby, International cricket and European football. These will be available to Vodafone’s Sky Mobile TV subscribers on a pay per view basis Sky CEO John Fellet says, “Our strategy is to offer content to customers anytime, anywhere so that they can watch what they want, when they want to. SKY Mobile TV enables people to keep up with the latest news, sport and entertainment wherever they are. Vodafone is an ideal partner to make this happen and we look forward to developing this relationship further.” Vodafone CEO Russell Stanners says, “We’re excited to be able to offer this service to our customers in partnership with SKY. Multi channel mobile TV is an important element of our content strategy. The mobile broadcast of live sport events is an area where mobile TV has taken off internationally and is one that we feel certain sports fans in New Zealand will embrace”. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
