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Sky delivers channels to iOS devices with NDS help
MUMBAI: NDS has announced that NDS VideoGuard Connect is helping enable BSkyB, the UK and Ireland‘s multi-channel, multi-platform television service provider, to deliver Sky Go to iOS devices.
Sky Go provides flexible access to Sky content across multiple devices. VideoGuard Connect, the DRM for multi-platform pay-TV from NDS, will help enable Sky to deliver live linear channels to iPhones, iPads and the iPod touch in line with a user‘s subscription. Utilising content delivery optimisation technology from NDS, VideoGuard Connect helps enable the Sky Go service to offer a live TV experience when on the move in the UK and Ireland, via 3G or Wi-Fi.
Sky MD of product design and development Alun Webber commented, “Sky Go is our response to growing demand from our subscribers for greater flexibility in how and where they access their favourite content. The new service will enable subscribers to view their content on their iPhones and iPads for free. NDS and VideoGuard Connect have enabled us to deploy the Sky Go service and provide subscribers with a value enhancing multi-platform experience.”
A complete content and service protection solution that builds on over two decades of premium content protection expertise, VideoGuard Connect is designed to help TV operators to seamlessly extend their pay-TV services to connected media devices. It enables the secure ingestion, delivery and consumption of premium content over both managed and OTT networks whilst maintaining subscription privileges across devices.
With VideoGuard Connect, the DRM for multi-platform pay-TV, platform operators are able to deploy linear channels, on-demand content and download services on the most popular devices, delivered over the open Internet utilising content delivery optimisation technologies from NDS.
VideoGuard Connect provides content segmentation and encryption of the Sky Go service, protecting content delivery and consumption on all iOS devices.
NDS senior VP major accounts David Nabozny said, “Sky is once again taking innovative steps to provide their subscribers with access to premium services in the most flexible way. We strive to create solutions that enable operators to provide the best possible end user experience; VideoGuard Connect enables operators to launch multi-platform value-added TV services with streamlined deployment.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
