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Sky 3D launching in April with soccer match
MUMBAI: Sky 3D, Europe‘s first 3D TV channel, is set to launch with the Barclays Premier League match between Manchester United and Chelsea on 3 April.
After the launch, Sky 3D will show five Premier League matches before the end of the current season and the Coca-Cola Football League play-off finals from Wembly Stadium at the end of May.
More than 1,000 pubs and clubs across the UK and Ireland have already signed up for Sky 3D. Outside of live games, a show reel featuring the best of Sky 3D, covering a range of different programming, will run on the channel during selected hours of the day from launch.
Said Sky‘s director of product design and TV product development Brian Lenz, “It‘s fitting that one of the biggest games of the season will be the launch pad for our pioneering Sky 3D service. With 3D, seeing is believing, so it‘s great news that over a thousand pubs across country will be able to show the magic of 3D to their customers.”
Later in the year, Sky 3D will offer a range of movies, sport, documentaries, entertainment and arts content. The channel will initially be introduced at no extra cost for customers who subscribe to Sky‘s top channels and HD pack.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
