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SingTel’s Amobee acquires 3D ad company AdJitsu
MUMBAI: SingTel-controlled Amobee has bought out AdJitsu, a company that specialises in interactive 3D ads, for an undisclosed amount.
Amobee, a mobile advertising company that was acquired by SingTel for $321 million, hopes to leverage AdJitsu‘s technology to accelerate the innovation of interactive and spectacular 3D mobile ads. It will collaborate with ad networks, premium publishers, brands and agencies
to create engaging and differentiated 3D mobile ad units.
A wholly owned business unit of Cooliris, AdJitsu‘s technology has the ability to transform existing 2D ad assets into interactive 3D campaigns, which result in impressive click through rates and higher revenues for advertisers and publishers.
Amobee CEO Trevor Healy said, “Creating mobile ads with an immersive 3D experience fundamentally changes the way people perceive ads.
Instead of a passive experience, mobile users now interact and play with the ad, which is key to starting a love affair between the consumer and the brand. With AdJitsu‘s advanced 3D technology, Amobee‘s mobile ad campaigns feel like mini apps that mobile users look forward to receiving.”
Cooliris CEO Soujanya Bhumkar added, “We are thrilled about this acquisition because it impacts the future of mobile display advertising and benefits consumers, publishers and brands worldwide.
Cooliris now doubles down on bringing killer new consumer apps to the market. The new Liveshare is seeing great traction in the market with a DAU/MAU of 25 per cent. With the new Cooliris coming to the market soon, we’ll bring our famous 3D Wall to the world on mobile devices.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
