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Singapore eyes mobile TV

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SINGAPORE: A status report on the mobile TV market in Singapore was presented at the mobile TV forum in Broadcast Asia.









There are trials being conducted by three operators and the ministry of information is hoping that the service would launch after several months. As far as HDTV is concerned, there is one commercial service already on and two trials are running. Five operators are already offering IPTV.

 
On the digital radio front, there are two stations in Singapore that have 17 channels. A trial is going on with another operator. PKG Media chairman and CEO Giulio Dorrucci said the latest TV mobile phones from the likes of Nokia and Samsung are multi band.

Also more integrated user receivers are coming into the market. In terms of the regulator, IDA has allocated 174-230 MHz for DAB technology and 494-790 MHz for DVB technology. At the moment, two DVB-H trials are happening and the license is expected to be issued in the first quarter of next year.

TV Mobile, a subsidiary of Mediacorp, was the first channel in the world to pioneer the use of DVB-T technology to deliver content to consumers on the move, Dorrucci said.


TVMobile is currently available in 1,500 buses, shopping malls, food courts, ferries and academic institutions. It airs from 6 am to midnight. It currently has one transmitting site, nine filler transmitting sites and two transponders located island wide. The digital signal is carried via ATM and microwave transmitting medium to the main transmitting site before being retransmitted to the filler sites.


Meanwhile, TV2Go is the first independent mobile TV broadcasting network in Singapore. It is undergoing a trial on multiple platforms and on many consumer appliances. It supports over 20 digital channels and is available on a variety of electronic devices like PDA, laptops and PCs. GK Media is also launching new broadcast advertising platforms that will support the live reception of TV2go on taxis, buses and OOH billboards. It functions on the Terrestrial DVB-H standard.

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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform

Platform says majority of new members now identify as single

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INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.

The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.

The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.

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“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.

The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.

Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.

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The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.

Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.

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