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SifyMax to cover French Open & Wimbledon as broadband partner for TWI/IG
MUMBAI: Sify Max, (www.sifymax.in) has tied up with TWI/G as its exclusive broadband partner for India for videos of the highlights of the on-going French Open, (28 May – 11 June) and Wimbledon, which will be held from 26 June – 6 July.
As a result of this tie up, a special French Open 2006 section on SifyMax features, besides the highlights of the tournament, interviews with players, behind-the-scenes footage and previews. The highlights of the 2005 French Open will also be available.
The Wimbledon 2006 special on SifyMax will also offer comprehensive coverage replete with videos of individual match highlights, interviews with star players, daily round-ups and the behind-the-scenes action with live audio commentary. A live score-card and golden moments of the 2005 tournament will also be available.
Sify Limited senior vice president Surya Mantha said, “Following the immense success of last year‘s Wimbledon coverage on SifyMax, we are delighted to be associated with TWI/IMG again to bring the excitement of both the French Open and Wimbledon 2006 to sports lovers in India. The content on video of the highlights of the matches will offer a satisfying and complete experience of the two tournaments. Users can follow the tournaments on SifyMax at their convenience, either from their homes, offices or from any of our 3300 iWays across India. We believe this initiative will help make tennis a mainstream sport by making the French Open and Wimbledon available to users in India at their convenience.”
IMG India senior corporate director Andrew Wildblood added, “TWI is excited to partner with SifyMax as the exclusive broadband content partner for the French Open and Wimbledon championships this year. This unique endeavour will extend the viewership of the French Open and Wimbledon 2006 beyond their existing formats. Sify Max will help us to take these premier tennis tournaments to the fast growing base of broadband Internet users in India, from both home and cyber cafes, and to capture new audiences outside the realm of traditional TV viewing.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
